3 Keys to Rank on Google Maps

Ranking on Google Maps

Having your business rank high in google maps is becoming increasingly important. Not only is Google showing the maps at the top of the SERP (search engine results page) more frequently, but it is only showing the top three businesses.

How can you make sure that our business is being included in these results? There are a number of different strategies you can be implementing, but you must include these three things:
1. Google My Business account.
2. Citations
3. Positive reviews

If you include all three of these elements, you will give your business a very good chance at ranking in the top.

1. Google My Business

This is googles primary source for determining what your business is all about. It include your business name, address, phone number, description and more. When writing your description it is important to include your business’s keywords. It’s important to include as much information as possible in your profile.

You can claim your business by visiting (Google my business) and verifying by either a phone call to your business address or through having a postcard with a code sent to your business address.

2. Citations

Google doesn’t only rely on your company’s Google My Business page. It scours the Internet for mentions of your business’s name, address, and phone number (NAP). It is important the NAP are the exact same across all your citations. No variations.

Start your citation building on local and relevant directories in your niche. If you aren’t sure where to start, do a search for your keywords and see what non-competitor sites show up.

Same rules apply when creating these profiles. Complete them as much as you can, include keywords when applicable, and keep the NAP the same.

3. Reviews

With the Google My Business and citations completed, Google will be able to index your business alongside your competitors. Now we have to differentiate yourself from them.

Reviews are the social proof you need to convince potential customers and search engines that your business should be ranked #1. It’s no mistake that the businesses with the most and best reviews are at the top. Your business needs reviews.

But how do you get reviews?

The answer is actually simple. Find your happiest customers and you ask them.
By adding these elements to your online strategy, you will be ranking in Google maps in no time.

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