Archive for the ‘Adwords’ category

  1. 511 AdWords Negative Placements You’re Missing

    Notice your ad showing up in places they shouldn’t be? Even if you do a great job at targeting your campaign, sometimes your ads will still show up on irrelevant sites.

  2. 196 Negative Keywords Missing in Your Campaign

    So you’ve found your keywords, broke them into groups, wrote some compelling ads, and now you think you are ready to launch your AdWords search campaign.  When you review your campaign a few weeks later, you see a bunch of irrelevant search queries causing your ads to pop up. These unwanted search terms are: ·         […]

  3. 3 Unique Gmail Ad Strategies You Need to Know

    Have you noticed a few extra emails in your inbox? If you are using Gmail, you might have seen the new Gmail Ads, or Gmail Sponsored Posts (GSP). These ads look just like promotional emails, except when you click on them, you see an ad instead of an actual email. If you don’t use Gmail, […]

  4. Study Notes for the AdWords Display Exam

    As I needed to renew my AdWords certification I was going over the Google Refresher videos and I thought that I should my notes online. If you are taking the test for the first time, or the 5th, it will be useful to keep this page open on a tab. If you haven’t already checked […]

  5. 3 Google Display Networks Advertising Tips You Didn’t Know

    The Google Display Network (GDN): or “The Other AdWords Network” Many AdWords practitioners know enough about the GDN, or are turned off by it after their first attempt because they just aren’t getting the same results as they are from search campaigns. If they knew more about these tricks, they might give it a second […]

  6. Facebook Ads Not Adding Up?

    The Problem: Facebook Clicks are Matching Analytic Sessions I recently noticed a concerning trend across a number of my clients: The amount of visits that they were receiving from Facebook in Google Analytics was only 30-50% of the clicks that they were paying for from Facebook. The differences were glaring and far more than the […]

  7. Passing the Google AdWords Exams

    After managing AdWords accounts for the past 4 years, I finally bit the bullet and got Google Partner Certified. It wasn’t as if I was unqualified before, I always kept up with best practices and did my best out to make sure my clients were getting the most conversions for their money. Since our company was […]

  8. How to Remove Yourself From an AdWords Account

    I recently passed my AdWords certifications exam, and was excited to take the next step and connect my gmail account with my company’s My Client Center (MCC). When I got the invitation to connect the accounts, I couldn’t do it because my email address was already associated with an AdWords account number. Even though I […]

  9. Getting Longer Titles in Adwords

      If your ads are getting the top spot in Google Adwords, its important that you are getting a high click through rate. Not only will this help drive more business to your site, but it will also help you maintain your top spot. One way to do this is by having an attractive longer […]

  10. Pros and Cons of Google Adwords Enhanced Campaigns

    Google recently unleashed their new “Enhanced Campaigns” for Adwords.  The main difference is that all mobile, tablets and desktops all in the same campaign. At first glance, I questioned the use of the word “enhanced” because I would have to combine my mobile, tablet and desktop campaigns.  I had spent a considerable amount of time […]