Getting Longer Titles in Adwords

 

If your ads are getting the top spot in Google Adwords, its important that you are getting a high click through rate. Not only will this help drive more business to your site, but it will also help you maintain your top spot.

One way to do this is by having an attractive longer title. To do this all you need to have to do is have punctuation at the end of your first description line. See in my example of my fictitious online beer company (I think selling homebrew online is illegal, but just go with it).

Normal sized Adwords titles Without punctuation, the top ad just has a longer description line and a regular sized title.
Long Adwords titles With punctuation, the title is much longer and the user has twice the area to click through to your site.

Hope this was helpful!

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