196 Negative Keywords Missing in Your Campaign

Negative Keywords That are Missing from Your Campaign

So you’ve found your keywords, broke them into groups, wrote some compelling ads, and now you think you are ready to launch your AdWords search campaign.  When you review your campaign a few weeks later, you see a bunch of irrelevant search queries causing your ads to pop up.

These unwanted search terms are:

·         Hurting your quality score

·         Decreasing your click through rate

·         And costing you money.

Negative keywords are a great way to tighten up your targeting.

Let’s say you are an online window blind company. You will have “window blinds” as a phrase or broad match keyword. Your ads will show up when people search for “window blinds cleaner” or  “do it yourself window blinds” if you don’t have any negative keywords.

By adding in “cleaner” and “do it yourself” as negative keywords, you’ll avoid having your ads show up for those search terms.

Although every campaign is different, there are many keywords that I like to include on all my campaigns to make sure I am not wasting any of my client’s money.

Note: Review this list before putting adding any of these keywords to your account. If your campaign is selling low quality goods, courses, or trying to recruit new employees, these keywords will actually hurt the campaign.

Negative keywords:

  1. “soft ware”
  2. accessories
  3. accessory
  4. application
  5. apply
  6. applying
  7. artificial
  8. association
  9. associations
  10. avatar
  11. avatars
  12. bachelors
  13. bad
  14. bargain
  15. batteries
  16. battery
  17. become
  18. bitmap
  19. bitmaps
  20. blog
  21. blogs
  22. bmp
  23. book
  24. books
  25. career
  26. careers
  27. cheap
  28. cheapen
  29. cheaper
  30. cheapest
  31. class
  32. classes
  33. clean
  34. cleaner
  35. cleaners
  36. cleaning
  37. cleanser
  38. cleansers
  39. clip
  40. clips
  41. code
  42. college
  43. colleges
  44. compare
  45. comparison
  46. comparisons
  47. counterfeit
  48. coupon
  49. coupons
  50. course
  51. courses
  52. d i y
  53. degree
  54. degrees
  55. diploma
  56. diplomas
  57. direction
  58. directions
  59. diy
  60. do it yourself
  61. dupe
  62. employer
  63. employers
  64. employment
  65. engineer
  66. equipment
  67. fake
  68. faked
  69. faux
  70. for sale
  71. forms
  72. forum
  73. forums
  74. free
  75. gif
  76. guide
  77. guides
  78. hire
  79. hiring
  80. how
  81. how to
  82. icon
  83. icons
  84. image
  85. images
  86. inexpensive
  87. info
  88. information
  89. institute
  90. intern
  91. interning
  92. interns
  93. internship
  94. job
  95. jobs
  96. joe
  97. joke
  98. jokes
  99. jpeg
  100. jpg
  101. kit
  102. kits
  103. lesson
  104. lessons
  105. license
  106. licenses
  107. master
  108. masters
  109. mba
  110. measurement
  111. measurements
  112. mechanic
  113. mechanical
  114. on sale
  115. opportunity
  116. painting
  117. paintings
  118. part
  119. parts
  120. phd
  121. photo
  122. photograph
  123. photographs
  124. photos
  125. pic
  126. pics
  127. picture
  128. pictures
  129. pix
  130. plugin
  131. portrait
  132. portraits
  133. poster
  134. posters
  135. preowned
  136. questions
  137. rank
  138. ranking
  139. rebate
  140. rebates
  141. refurbish
  142. refurbished
  143. rental
  144. rentals
  145. repair
  146. repairing
  147. repairman
  148. repairmen
  149. repairs
  150. replica
  151. replicas
  152. resume
  153. resumes
  154. review
  155. reviewer
  156. reviewers
  157. reviewing
  158. reviews
  159. rumor
  160. rumors
  161. salaries
  162. salary
  163. school
  164. schools
  165. score
  166. scores
  167. scoring
  168. screen saver
  169. screen savers
  170. screensaver
  171. screensavers
  172. second hand
  173. secondhand
  174. snake
  175. snakes
  176. software
  177. supplies
  178. supply
  179. sweepstakes
  180. tech
  181. technician
  182. techs
  183. tip
  184. tips
  185. tool
  186. tools
  187. universities
  188. university
  189. used
  190. wallpaper
  191. wallpapers
  192. what
  193. work
  194. workshops
  195. worst
  196. yourself

If you find these useful please let me know by sharing it on social media.

If there are any other keywords you always use, please add them into the comments.

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